06Jul
The 12-point checklist we run before every site launch
Every site we ship goes through the same 12 checks in the final week. Here's the full list, including the three that automation can't do for you.
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Notes from inside the studio
What we're learning from real client projects — process breakdowns, honest turnaround numbers, and the occasional opinion about the industry.
06Jul
06Jul
Redesign or rebuild? How we decide
"Can we just refresh it?" is the most expensive question in web design when it's answered wrong. Here are the signals we check before recommending either path.
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06Jul
A minimal example post
The smallest valid post — required fields only. Use it as a starting point for your own import files.
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06Jul
What a 90-minute positioning workshop actually does
Every brand project starts with the same 90 minutes. Here are the three exercises we run, why founders resist the second one, and the single sentence we refuse to leave without.
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18Jun
What a real website speed audit actually finds
We ran a full Lighthouse audit on 12 client sites before and after our rebuild process. Here's what was actually slowing them down — and it wasn't what most clients expected.
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02May
Inside a 5-week brand identity timeline
A week-by-week breakdown of how the Solstice Skincare identity system actually got built, including the one week we spent almost entirely on typography.
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