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What we're learning from real client projects — process breakdowns, honest turnaround numbers, and the occasional opinion about the industry.
13Jul
About 9 in 100 visitors who land on a page with a contact form actually submit it. Here's what the field-count and abandonment data says, and the audit that recovers the rest.
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12Jul
Two very different companies changed their logos in 2025 and both ran into a wall of backlash. The lesson for a small business isn't "never redesign" — it's what neither of them tested before launch.
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11Jul
Everyone braced for INP to wreck their Core Web Vitals score. The 2026 data says it didn't — LCP is still the metric quietly failing most sites, and the fix is usually one image tag.
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10Jul
A client with a higher rating kept losing the local pack to a competitor with a lower one. The difference wasn't the stars — it was how recent the reviews were.
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09Jul
Pantone, Sherwin-Williams, Behr, and WGSN each named a different color of the year for 2026. The disagreement, not the swatch, is the useful part — here's the test we run before any of them get near a client's identity.
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08Jul
We used to pitch accessibility as a nice-to-have. Two enforcement waves in 2025 turned it into a deadline with real fines attached — here's what changed and the six fixes that matter most.
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